Discounts and coupons are a great way to motivate a customer to try your restaurant and/or try using your Online Order. However, they need to be set-up in the right way to prevent over-redemptions.
Here are some specific marketing approaches you can use use coupon promotions to grow you business.
- Get New Customers: You can run an online advertising campaign to target local customers to try your restaurant.
- Promote 1st Time Use: Let your in-store customers know that they get a discount for trying the Online Order app and enjoying the ease-of-use.
- Promote New Items: Send an email or text message with a discount link for new items that you are trying to promote.
- Re-engage Past Customers: It can be useful to remind past customers to come and try your store again if it's been awhile.
How to Set-up a Discount
To create a discount with a coupon code you can provide to your customer:
From your Clover Web dashboard,
Open your Online Order app
Click on Discount, click on Create Discount
Enter a Discount "Name" Use a name that describes the amount, type or audience of the coupon. This name will be visible to customer on the receipt. eg. "20 Percent Off for New Customers"
Enter a coupon "Code". Used by your customer at the checkout page to apply the discount
Enter a "Max Redemption" This determines how many overall times the discount code can be used
Select Pickup, Delivery or both Order Types.
Select Percentage or Fixed Discount type
If you select Percentage you have to enter a % amount
If you select Percentage you can also set a Maximum discount amount "Max. discount". It limits the discount to a maximum amount. e.g. 10% off on $150 order would normally be $15 off, but can be limited to $10.
Set "Discount For"
How Many Times Can a Customer Use This Coupon, defines how many times coupon can be used by one customer
"Once" A given customer can only use this discount once. Customer profiles are identified based on their phone number
"Multiple Times", no limit to how many times a customer can use.
Set "Min. sub-total amount".
Tracking the number of times a discount has been used is visible in the Online Order dashboard. Access the discount in question and view the # of times it has been used.
Receipt Example: Discount Amount
Discount is also listed in the receipt.
The Online Order app does not use the same discounts and coupon codes as the
"Discounts" app, "Happy Hour" or any other Clover coupon app due to the unique
needs for supporting online discounts an limiting the use to 1 per person.